//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Mazzarol, Tim"
~person:"Belo, Rodrigo"
~person:"Berger, Jonah"
~person:"Pavlou, Paul A."
~subject:"Innovation diffusion"
~subject:"word of mouth"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Innovation diffusion
word of mouth
Viral marketing
32
Virales Marketing
32
Consumer behaviour
17
Konsumentenverhalten
17
Social Web
11
Social web
11
Communication
5
Innovationsdiffusion
5
Internet marketing
5
Kommunikation
5
Online-Marketing
5
Brand image
4
Emotion
4
Markenimage
4
Online retailing
4
Online-Handel
4
Product information
3
Product quality
3
Produktinformation
3
Produktqualität
3
Social network
3
Social relations
3
Soziale Beziehungen
3
Soziales Netzwerk
3
Theorie
3
Theory
3
USA
3
United States
3
E-commerce
2
Electronic Commerce
2
Market research
2
Marktforschung
2
Productivity
2
Produktivität
2
Social capital
2
Sozialkapital
2
Spillover effect
2
Spillover-Effekt
2
more ...
less ...
Online availability
All
Undetermined
5
Free
2
Type of publication
All
Article
10
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
3
Book section
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
11
Author
All
Mazzarol, Tim
Belo, Rodrigo
Berger, Jonah
Pavlou, Paul A.
Godes, David
4
Ko, Yong Jae
4
Asada, Akira
3
Chen, Zoey
3
Lu, Susan Feng
3
Moldovan, Sarit
3
Packard, Grant
3
Rocklage, Matthew D.
3
Rui, Huaxia
3
Van Den Bulte, Christophe
3
Ali, Azmat
2
Bukhari, Syed Arsalan Haider
2
Dahlén, Micael
2
De Angelis, Matteo
2
East, Robert
2
Ferreira, Pedro
2
Goldenberg, Jacob
2
Haq, Junaid Ul
2
Iyengar, Radha
2
Li, Hongxiu
2
Liu, Yong
2
Lomax, Wendy
2
Lovett, Mitchell J.
2
Mayzlin, Dina
2
Messner, Wolfgang
2
Ofek, Elie
2
Peres, Renana
2
Ray, Soumya
2
Rucker, Derek D.
2
Schlosser, Ann
2
Staelin, Richard
2
Stephen, Andrew T.
2
Suomi, Reima
2
Thorbjørnsen, Helge
2
Wu, Shih-Hao
2
Öry, Aniko
2
AbedRabbo, Majd
1
Abedi, Vahideh Sadat
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Information systems research : ISR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
MIS quarterly
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
2
Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo
;
Ferreira, Pedro
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
Saved in:
3
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
4
Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Mazzarol, Tim
;
Malone, Peter
;
Reboud, Sophie
- In:
Strategy and communication for innovation : integrative …
,
(pp. 147-174)
.
2017
Persistent link: https://www.econbiz.de/10011663005
Saved in:
5
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
6
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
7
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
8
Broadcasting and narrowcasting : how audience size affects what people share
Barasch, Alixandra
;
Berger, Jonah
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10010380961
Saved in:
9
Latent growth modeling for information systems : theoretical extensions and practical applications
Zheng, Zhiqiang
;
Pavlou, Paul A.
;
Gu, Bin
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 547-568
Persistent link: https://www.econbiz.de/10010469111
Saved in:
10
The role of social capital, strategic networking and word of mouth communication in the commercialisation of innovation
Mazzarol, Tim
- In:
Strategy and communication for innovation
,
(pp. 173-193)
.
2013
Persistent link: https://www.econbiz.de/10010246339
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->