The role of social capital, strategic networking and word of mouth communication in the commercialisation of innovation
Year of publication: |
2013
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Authors: | Mazzarol, Tim |
Published in: |
Strategy and communication for innovation. - Heidelberg : Springer, ISBN 3-642-41478-8. - 2013, p. 173-193
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Subject: | Virales Marketing | Viral marketing | Sozialkapital | Social capital | Innovationsdiffusion | Innovation diffusion |
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