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person:"Melewar, T. C."
~person:"Andréasson, Claes"
~subject:"Corporate identity"
~subject:"Marketing"
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Search: subject_exact:"Organisational culture"
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Corporate identity
Marketing
Corporate culture
25
Unternehmenskultur
25
Corporate reputation
19
Firmenimage
19
Public relations
13
Öffentlichkeitsarbeit
13
Brand management
6
Markenführung
6
Brand architecture
5
Corporate Social Responsibility
5
Corporate social responsibility
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5
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4
Personality psychology
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Persönlichkeitspsychologie
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corporate communication
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corporate identity
3
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2
Image
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International competition
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Marketingmanagement
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Asia
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Asien
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Auslandsmarkt
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Melewar, T. C.
Andréasson, Claes
Balmer, John M. T.
8
Balmer, John M.T.
6
Burghausen, Mario
3
Pflesser, Christian
3
Balmern, John M. T.
2
Devereux, Luke
2
Foroudi, Pantea
2
Gleitsmann, Beate M.
2
Grether, Mark
2
Homburg, Christian
2
Kitchen, Philip J.
2
Krohmer, Harley
2
Papke, Edgar
2
Podnar, Klement
2
Shaalan, Ahmed
2
Tourky, Marwa
2
Wolf, Cornelia
2
Abdullah, Zulhamri
1
Abratt, Russell
1
Akroush, Mamoun
1
Al-Habib, Mohammed I.
1
Al-Mohammad, Samer
1
Alexander, David L.
1
Anand, Sandip
1
Ansary, Adel I. el-
1
Anwar, Syed T.
1
Arli, Denni
1
Bailey, Earl L.
1
Balogun, Tosin
1
Bang, Nguyen
1
Basirat, Mehdi
1
Bauer, Hans H.
1
Bausch, Thomas
1
Bednárik, Jaroslav
1
Berkowitz, David
1
Berndt, Adele
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Journal of business research : JBR
2
International studies of management and organization
1
Journal of marketing communications
1
Redline Wirtschaft
1
The marketing review
1
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ECONIS (ZBW)
8
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
4
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
5
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
6
Die Wikinger kommen! : Marketing auf Skandinavisch
Strid, Steve
;
Andréasson, Claes
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003597481
Saved in:
7
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
8
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
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