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person:"Meyer, Anton"
~person:"Bang, Nguyen"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
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Consumer behaviour
Internet marketing
Beziehungsmarketing
46
Relationship marketing
46
Konsumentenverhalten
22
Customer satisfaction
11
Kundenzufriedenheit
11
Theorie
9
Theory
9
Deutschland
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Dienstleistungsqualität
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Einzelhandel
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Brand management
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Social web
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Confidence
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Online-Handel
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Measurement
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Messung
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Online-Marketing
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Switching behaviour
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English
20
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Meyer, Anton
Bang, Nguyen
Han, Heesup
40
Hollebeek, Linda D.
36
Mattila, Anna S.
28
Verhoef, Peter C.
28
Loureiro, Sandra Maria Correia
25
Kumar, V.
24
Huber, Frank
20
Klaus, Philipp
20
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Grewal, Dhruv
17
Usman, Osly
17
Ahn, Jiseon
16
Gil Saura, Irene
16
Khan, Imran
16
Quach, Sara
16
So, Kevin Kam Fung
16
Balaji, M. S.
15
Harrigan, Paul
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Schumann, Jan Hendrik
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Malthouse, Edward C.
14
Neslin, Scott A.
14
Rahman, Zillur
14
Roy, Sanjit
14
Sesé, F. Javier
14
Bilgihan, Anil
13
Das, Gopal
13
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The marketing review
3
Journal of service management
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Asia-Pacific journal of business administration
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
International journal of market research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Kongressband
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
22
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1
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
4
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
5
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
6
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
7
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
8
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
9
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
10
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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