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person:"Naudé, Peter"
~isPartOf:"Journal of business-to-business marketing"
~person:"Dubinsky, Alan J."
~person:"Malhotra, Naresh K."
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Naudé, Peter
Dubinsky, Alan J.
Malhotra, Naresh K.
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
18
Psychology & marketing
2
Journal of business market management : jbm
1
Legends in marketing
1
Marketing intelligence & planning
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ECONIS (ZBW)
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1
The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople
Huang, Wen-yeh
;
Huang, Ching-yun
;
Dubinsky, Alan J.
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010343533
Saved in:
2
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
Saved in:
3
An empirical investigation of relational conflicts in co-marketing alliances
Yi, Ho Taek
;
Lee, Joseph
;
Dubinsky, Alan J.
- In:
Journal of business-to-business marketing
17
(
2010
)
3
,
pp. 249-278
Persistent link: https://www.econbiz.de/10008663393
Saved in:
4
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
5
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
6
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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