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person:"Neijens, Peter"
~person:"Gundeti, Sandeep"
~subject:"Bibliometrics"
~subject:"Product Placement"
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Neijens, Peter
Gundeti, Sandeep
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
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10
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International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
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Bibliometric analysis of film marketing research from 1976 TO 2021
Gundeti, Sandeep
;
Jain, Amit
;
Bhatnagar, Deepali
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 153-167)
.
2023
Persistent link: https://www.econbiz.de/10014428835
Saved in:
2
How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
Saved in:
3
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
4
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
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