How media factors affect audience responses to brand placement
Eva van Reijmersdal, Edith Smit and Peter Neijens
| Year of publication: |
2010
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|---|---|
| Authors: | Reijmersdal, Eva A. van ; Smit, Edith ; Neijens, Peter |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 2, p. 279-301
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| Subject: | Product Placement | Product placement | Werbewirkung | Advertising effects | Fernsehprogramm | Television programme | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978117