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person:"Peters, Theo"
~person:"Bechara, Antoine"
~person:"Dimoka, Angelika"
~person:"Verbeke, Willem J. M. I."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Neurobiologie"
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Konsumentenverhalten
Neuroscience
24
Neurowissenschaften
24
Leadership
7
Personalführung
7
Consumer behaviour
6
Führung
6
Neuroökonomik
6
Unternehmen
6
Business information systems
5
Cognition
5
Kognition
5
Wirtschaftsinformatik
5
Advertising effects
3
Decision
3
Entscheidung
3
Führungsstil
3
Leadership style
3
Scientific method
3
Werbewirkung
3
Wissenschaftliche Methode
3
Advertising
2
Betriebliches Informationssystem
2
Beziehungsmarketing
2
Business intelligence system
2
Emotion
2
Experiment
2
Information system
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Informationssystem
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Medical device
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Medizinprodukt
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Neuroeconomics
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Neuroökonomie
2
Relationship marketing
2
Salespeople
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USA
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United States
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neuroscience
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Peters, Theo
Bechara, Antoine
Dimoka, Angelika
Verbeke, Willem J. M. I.
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Karmarkar, Uma R.
5
Smidts, Ale
5
Sánchez-Fernández, Juan
5
Hubert, Marco
4
Preilowski, Bruno
4
Bagozzi, Richard P.
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Cerf, Moran
3
Linzmajer, Marc
3
Pozharliev, Rumen
3
Reimann, Martin
3
Venkatraman, Vinod
3
Zaichkowsky, Judith Lynne
3
Agarwal, Sharad
2
Ahlert, Dieter
2
Borawska, Anna
2
Boshoff, Christo
2
Chan, Hang-Yee
2
Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Dutta, Tanusree
2
Garcia-Garcia, Manuel
2
Guerreiro, João Pedro Silva Martins
2
Hsu, Ming
2
Huettel, Scott A.
2
Ibáñez-Zapata, José-Ángel
2
Knutson, Brian
2
Krampe, Caspar
2
Krishna, Aradhna
2
Lajante, Mathieu
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Lee, Nick
2
Mesly, Olivier
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
6
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1
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
2
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
3
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
4
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
5
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
6
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
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