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person:"Phau, Ian"
~person:"Bellman, Steven"
~person:"Cauberghe, Verolien"
~subject:"Product placement"
~subject:"Television advertising"
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Product placement
Television advertising
Advertising effects
46
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Consumer behaviour
18
Konsumentenverhalten
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Advertising
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Phau, Ian
Bellman, Steven
Cauberghe, Verolien
Pelsmacker, Patrick de
21
Dens, Nathalie
15
Wilbur, Kenneth C.
13
Reijmersdal, Eva A. van
10
Matthes, Jörg
9
Varan, Duane
9
Verhellen, Yann
8
Hudders, Liselot
7
Naderer, Brigitte
7
Bakir, Aysen
6
Cantoni, Davide
6
Chen, Huan
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Russell, Cristel Antonia
6
Schweidel, David A.
6
Bursztyn, Leonardo
5
Grossman, Michael
5
Kent, Robert J.
5
Tekin, Erdal
5
Wada, Roy
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Beal, Virginia
4
Boerman, Sophie C.
4
Chan, Fanny Fong Yee
4
Chan, Fong Yee
4
Davtyan, Davit
4
Erenburg, Grigori
4
Fossen, Beth L.
4
Gistri, Giacomo
4
Guitart, Ivan A.
4
Joo, Mingyu
4
Marshall, John
4
Natarajan, Thamaraiselvan
4
Neijens, Peter C.
4
Redondo, Ignacio
4
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Journal of advertising research
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising in new formats and media : current research and implications for marketers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European journal of marketing
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Journal of business research : JBR
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ECONIS (ZBW)
23
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
4
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
5
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
6
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
7
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
8
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
9
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
10
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
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