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person:"Ruyter, Ko de"
~person:"Flavián Blanco, Carlos"
~person:"Vrontis, Demetris"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Social Web
44
Social web
44
Consumer behaviour
24
Konsumentenverhalten
24
Internet marketing
13
Online-Marketing
13
Beziehungsmarketing
9
Relationship marketing
9
Social media
7
Viral marketing
7
Virales Marketing
7
Virtual reality
6
Virtuelle Realität
6
Brand management
5
Markenführung
5
Online retailing
5
Online-Handel
5
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4
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social media
4
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3
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3
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augmented reality
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Aufsatz in Zeitschrift
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Ruyter, Ko de
Flavián Blanco, Carlos
Vrontis, Demetris
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
22
Filieri, Raffaele
21
Füller, Johann
21
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Qiu, Liangfei
17
Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Akram, Umair
13
Casaló, Luis V.
13
Hollebeek, Linda D.
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Thaichon, Park
13
Hinz, Oliver
12
Kane, Gerald C.
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Berthon, Pierre R.
11
Etter, Michael
11
Hennig-Thurau, Thorsten
11
Itani, Omar S.
11
Ko, Eunju
11
Kumar, Vikas
11
Rui, Huaxia
11
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Journal of business research : JBR
7
Psychology & marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
International journal of electronic commerce : IJEC
2
Journal of Asia Business Studies
2
Journal of service research : JSR
2
European management journal
1
Global business & economics review
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of international management
1
Journal of management information systems : JMIS
1
Journal of promotion management : JPM
1
Journal of retailing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Technological forecasting & social change : an international journal
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The journal of consumer marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
44
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44
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date (oldest first)
1
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
6
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
7
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
8
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
9
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
10
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
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