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person:"Ruyter, Ko de"
~person:"Gu, Bin"
~subject:"Online-Handel"
~subject:"Soziale Beziehungen"
~type:"article"
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Ruyter, Ko de
Gu, Bin
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Saved in:
3
Understanding willingness to pay for social network sites
Vock, Marlene
;
Dolen, Willemijn M. van
;
Ruyter, Ko de
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10009782139
Saved in:
4
Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van
;
De Cremer, David
;
Ruyter, Ko de
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
Saved in:
5
The impact of external word-of-mouth sources on retailer sales of high-involvement products
Gu, Bin
;
Park, Jaehong
;
Konana, Prabhudev
- In:
Information systems research : ISR
23
(
2012
)
1
,
pp. 182-196
Persistent link: https://www.econbiz.de/10009522766
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