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person:"Sari, Nazmi"
~person:"Budzinski, Oliver"
~person:"Drayer, Joris"
~subject:"Sports marketing"
~type_genre:"Article in journal"
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Sports marketing
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Sari, Nazmi
Budzinski, Oliver
Drayer, Joris
Dwyer, Brendan
12
Koronios, Konstantinos
11
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9
O'Reilly, Norm
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Biscaia, Rui
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Sport management review
2
European Sport management quarterly : ESMQ
1
International journal of sport finance
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
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1
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
2
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
3
An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport management review
23
(
2020
)
5
,
pp. 797-809
Persistent link: https://www.econbiz.de/10012421808
Saved in:
4
Exploring the explicit and implicit appeal of retro sport logos
Dwyer, Brendan
;
Scola, Zach
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012486865
Saved in:
5
An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
Saved in:
6
Fantasy millionaires : identifying at-risk consumers based on motivation
Drayer, Joris
;
Dwyer, Brendan
;
Shapiro, Stephen L.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
1
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011996197
Saved in:
7
How does online streaming affect antitrust remedies to centralized marketing? : the case of European football broadcasting rights
Budzinski, Oliver
;
Gänßle, Sophia
; …
- In:
International journal of sport finance
14
(
2019
)
3
,
pp. 147-157
Persistent link: https://www.econbiz.de/10012155523
Saved in:
8
Examining the role of price fairness in sport consumer ticket purchase decisions
Shapiro, Stephen L.
;
Dwyer, Brendan
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011635484
Saved in:
9
The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan
;
Mudrick, Michael
;
Greenhalgh, Gregory P.
; …
- In:
Sport management review
18
(
2015
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
Saved in:
10
Examining the impact of league entry fees on online fantasy sport participation and league consumption
Drayer, Joris
;
Dwyer, Brendan
;
Shapiro, Stephen L.
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10009783440
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