//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Stenger, Daniel"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Referral marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Viral marketing
4
Virales Marketing
4
Brand management
3
Markenführung
3
Advertising effects
2
Advertising media
1
Brand
1
Emotion
1
Experiment
1
Film
1
Information dissemination
1
Informationsverbreitung
1
Internet marketing
1
Markenartikel
1
Online-Marketing
1
Social Web
1
Social web
1
Strategic management
1
Strategisches Management
1
Verbraucherverhalten
1
Viral Marketing
1
Werbeträger
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
German
2
Author
All
Stenger, Daniel
Fossen, Beth L.
4
Usman, Osly
4
Duan, Wenjing
3
Esmaeilpour, Majid
3
Hosanagar, Kartik
3
Huh, Jisu
3
Kareklas, Ioannis
3
King, Karen Whitehill
3
Pinho, José Carlos
3
Soares, Ana Maria
3
Song, Reo
3
Amblee, Naveen
2
Bahreinizad, Manizheh
2
Bambauer-Sachse, Silke
2
Bigné Alcañiz, J. Enrique
2
Chen, Tsai
2
Choi, Chang-Won
2
Cuevas, Ángel
2
D'Andria, Diego
2
Dalakas, Vassilis
2
Eells, Danielle
2
Esch, Franz-Rudolf
2
Fay, Brad
2
Gopinath, Shyam
2
Gu, Bin
2
Hayes, Jameson L.
2
Jang, Sungha
2
Jeong, Jaeseung
2
Keller, Ed
2
Kim, Wonjoon
2
Ko, Eunju
2
Korgaonkar, Pradeep
2
Kuksov, Dmitri
2
Lassmann, Andrea
2
Lee, Dokyun
2
Liberini, Federica
2
Mangold, Sabrina
2
Martínez-Navarro, Jesús
2
Moradi, Kianoosh
2
Muehling, Darrel D.
2
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
1
Springer-Gabler Research / Marken- und Produktmanagement
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wirkung emotionaler Inhalte in Viraler Markenkommunikation auf Einstellung und Weiterleitungsverhalten in Interaktion mit Markenstärke und medialer Rezeption
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Gawlowski, Dominika
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10009626278
Saved in:
2
Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009517357
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->