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person:"Strebinger, Andreas"
~person:"Merrilees, Bill"
~person:"Turner, Graham"
~subject:"Luxury goods"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Markenmanagement"
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Luxury goods
Unternehmenserfolg
Brand management
61
Markenführung
61
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
14
Markenimage
14
Brand
12
Markenartikel
12
Brand architecture
10
Markenarchitektur
9
Beziehungsmarketing
7
Firm performance
7
Markenpolitik
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Luxusgüter
6
Innovation
5
International marketing
5
Internationales Marketing
5
Australia
4
Australien
4
Austria
4
Corporate reputation
4
Firmenimage
4
Führungsstil
4
Handelsmarke
4
Leadership style
4
Store brand
4
Theorie
4
Theory
4
Österreich
4
Advertising
3
Benchmarking
3
Consumer goods industry
3
Corporate branding
3
Customer integration
3
Deutschland
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English
13
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Strebinger, Andreas
Merrilees, Bill
Turner, Graham
Phau, Ian
23
Ko, Eunju
16
Kapferer, Jean-Noël
12
Seo, Yuri
11
Shimul, Anwar Sadat
11
Atwal, Glyn
9
Septianto, Felix
9
Uggla, Henrik
9
Wiedmann, Klaus-Peter
9
Valette-Florence, Pierre
8
Cedrola, Elena
7
Nagasawa, Shin'ya
7
Crass, Dirk
6
Czarnitzki, Dirk
6
Dion, Delphine
6
Geerts, Angy
6
Laukkanen, Tommi
6
Park, Jungkun
6
Powell, Shaun M.
6
Shukla, Paurav
6
Toole, Andrew A.
6
Bryson, Douglas
5
Cheah, Isaac
5
Christodoulides, George
5
Goldschlag, Nathan
5
Heine, Klaus
5
Hennigs, Nadine
5
Hirvonen, Saku
5
Hyun, Sunghyup Sean
5
Joy, Annamma
5
Klarmann, Christiane
5
Meurer, Jörg
5
Moore, Christopher M.
5
Myers, Amanda
5
Pitt, Leyland F.
5
Sung, Billy
5
Thaichon, Park
5
Veg-Sala, Nathalie
5
Ahn, Jiseon
4
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Journal of business research : JBR
3
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Journal of strategic marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
3
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
4
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
5
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
6
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
7
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
8
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
9
Brands, innovation and growth : the role of brands in innovation and growth for consumer businesses
Clayton, Tony
;
Turner, Graham
- In:
From knowledge management to strategic competence : …
,
(pp. 67-81)
.
2012
Persistent link: https://www.econbiz.de/10009563001
Saved in:
10
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
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