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person:"Strebinger, Andreas"
~person:"Merrilees, Bill"
~person:"Turner, Graham"
~subject:"Unternehmenserfolg"
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Unternehmenserfolg
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Strebinger, Andreas
Merrilees, Bill
Turner, Graham
Crass, Dirk
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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Journal of strategic marketing
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From knowledge management to strategic competence : assessing technological, market and organisational innovation
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
Brands, innovation and growth : the role of brands in innovation and growth for consumer businesses
Clayton, Tony
;
Turner, Graham
- In:
From knowledge management to strategic competence : …
,
(pp. 67-81)
.
2012
Persistent link: https://www.econbiz.de/10009563001
Saved in:
4
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
5
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
6
Brands, innovation and growth : the role of brands in innovation and growth for consumer businesses
Clayton, Tony
;
Turner, Graham
- In:
From knowledge management to strategic competence : …
,
(pp. 77-93)
.
2006
Persistent link: https://www.econbiz.de/10003450281
Saved in:
7
Brands, innovation and growth : the role of brands in innovation and growth for consumer businesses
Clayton, Tony
;
Turner, Graham
- In:
From knowledge management to strategic competence : …
,
(pp. 77-93)
.
2000
Persistent link: https://www.econbiz.de/10001563990
Saved in:
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