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person:"Strebinger, Andreas"
~person:"Rahman, Zillur"
~subject:"Brand image"
~subject:"Internationales Marketing"
~subject:"Kaufentscheidung"
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Brand image
Internationales Marketing
Kaufentscheidung
Brand
19
Markenartikel
18
Brand management
16
Markenführung
16
Markenimage
14
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
6
Relationship marketing
6
Brand experience
5
Brand loyalty
4
Internet marketing
4
Online-Marketing
4
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3
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Brand architecture
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Strebinger, Andreas
Rahman, Zillur
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
14
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Melewar, T. C.
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Khamitov, Mansur
10
Romaniuk, Jenni
10
Baumgarth, Carsten
9
De Chernatony, Leslie
9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
9
Sattler, Henrik
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Aaker, Jennifer
8
Dawes, John
8
Gutjahr, Gert
8
Shimul, Anwar Sadat
8
Augusto, Mário Gomes
7
Batra, Rajeev
7
Christodoulides, George
7
Davvetas, Vasileios
7
Foroudi, Pantea
7
Fournier, Susan
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
Johansson, Johny K.
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
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The journal of product & brand management
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Cornell hospitality quarterly : CQ
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
European journal of marketing : EJM
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
17
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17
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1
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
2
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
3
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
4
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
5
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
10
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
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