Retail brand experience : scale development and validation
Imran Khan and Zillur Rahman
| Year of publication: |
2016
|
|---|---|
| Authors: | Khan, Imran ; Rahman, Zillur |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 5, p. 435-451
|
| Subject: | Retailing | Brand experience | Scale development | Retail brand | Retail brand experience | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2015-0943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620591