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person:"Taylor, D. Christopher"
~person:"Asioli, Daniele"
~subject:"Drinks packaging"
~subject:"Manipulation"
~subject:"Marketingmanagement"
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Drinks packaging
Manipulation
Marketingmanagement
Consumer behaviour
8
Konsumentenverhalten
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Wein
8
Wine
8
USA
4
United States
4
Weinbau
4
Wine industry
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3
Market segmentation
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Marktsegmentierung
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Auktion
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Environmental consciousness
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Jugendliche
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Umweltbewusstsein
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Youth
2
Brand image
1
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1
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1
Customer satisfaction
1
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1
Experimental auctions
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Getränkeverpackung
1
Glass packaging
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Glasverpackung
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Italien
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Taylor, D. Christopher
Asioli, Daniele
Bruwer, Johan
5
Barber, Nelson
4
Li, Elton
4
Dressler, Marc
3
Pitt, Leyland F.
3
Spielmann, Nathalie
3
Vrontis, Demetris
3
Babin, Barry J.
2
Camillo, Angelo A.
2
Crescimanno, Maria
2
Cuomo, Maria Teresa
2
Famularo, Biagio
2
Festa, Giuseppe
2
Galati, Antonino
2
Goodman, Steve
2
Hall, Daniel
2
Metallo, Gerardino
2
Pomarici, Eugenio
2
Tinervia, Salvatore
2
Agnoli, Lara
1
Alebaki, Maria
1
Altamore, Luca
1
Altschwager, Teagan
1
Asatryan, Elvina
1
Atanasova, Christina
1
Atkin, Thomas
1
Atkin, Tom
1
Atwal, Glyn
1
Bacarella, Simona
1
Balogh, Jeremiás Máté
1
Barber, Nelson A.
1
Barbosa, Belem
1
Barnier, Virginie de
1
Barrena, Ramo
1
Barton, Harry
1
Barton, Lisa C.
1
Bassi, Francesca
1
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Journal of food products marketing
2
International journal of revenue management : IJRM
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher
;
Barber, Nelson
- In:
Journal of food products marketing
18
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
Saved in:
2
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
3
Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson
;
Taylor, D. Christopher
;
Strick, Sandy
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
Saved in:
4
Twisting tradition : consumers' behavior toward alternative closures
Barber, Nelson A.
;
Taylor, D. Christopher
;
Dodd, Tim H.
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 80-103
Persistent link: https://www.econbiz.de/10003831209
Saved in:
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