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person:"Taylor, D. Christopher"
~person:"Gow, Jeff"
~subject:"Brand image"
~subject:"Environmental consciousness"
~subject:"Glasverpackung"
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Taylor, D. Christopher
Gow, Jeff
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6
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International journal of revenue management : IJRM
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Journal of hospitality marketing & management
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Australian consumers and environmental characteristics of wine : price premium indications
Gow, Jeff
;
Rana, Rezwanul Hasan
;
Moscovici, Daniel
; …
- In:
International journal of wine business research
34
(
2022
)
4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10013454432
Saved in:
2
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
3
Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson
;
Taylor, D. Christopher
;
Strick, Sandy
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
Saved in:
4
The importance of wine bottle closures in retail purchase decisions of consumers
Barber, Nelson
;
Taylor, D. Christopher
;
Dodd, Tim
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10003887186
Saved in:
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