//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Tucker, Catherine"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Kreutzer, Ralf T."
~person:"Whinston, Andrew B."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
6
Online-Marketing
6
Advertising effects
3
Regulation
3
Regulierung
3
Werbewirkung
3
online advertising
3
Advertising
2
Search engine
2
Suchmaschine
2
Werbung
2
Advertising media
1
Advertising regulation
1
Algorithm
1
Algorithmus
1
Artificial intelligence
1
Arzneimittel
1
Bias
1
Consumer behaviour
1
Data protection
1
Datenschutz
1
EU countries
1
EU-Staaten
1
Erfolgsfaktor
1
Information costs
1
Informationskosten
1
Konsumentenverhalten
1
Künstliche Intelligenz
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Preismanagement
1
Pricing strategy
1
Standardisierung
1
Standardization
1
Success factor
1
Synergie
1
Synergy
1
Systematischer Fehler
1
Werbebeschränkung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Tucker, Catherine
Kreutzer, Ralf T.
Whinston, Andrew B.
Balseiro, Santiago R.
5
Ghose, Anindya
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Goldfarb, Avi
3
Besbes, Omar
2
Burtch, Gordon
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Lambrecht, Anja
2
Li, Beibei
2
Lin, Mingfeng
2
Mirrokni, Vahab
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Ofek, Elie
2
Shin, Jiwoong
2
Shin, Woochoel
2
Sun, Monic
2
Viswanathan, Siva
2
Xu, Lizhen
2
Zhang, Heng
2
Adena, Maja
1
Agarwal, Ritu
1
Alaei, Saeed
1
Amaldoss, Wilfred
1
Asadpour, Arash
1
Atahan, Pelin
1
Athey, Susan
1
Aydin, Goker
1
Babar, Yash
1
Balseiro, Santiago
1
Banerjee, Siddhartha
1
Bar-Gill, Sagit
1
Basu, Amit
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
7
Springer eBook Collection
6
Lehrbuch
5
Journal of marketing research : JMR
4
Studienwissen kompakt
4
essentials
4
Information systems research : ISR
3
Journal of management information systems : JMIS
3
Essentials
2
BTE-Fachdokumentation
1
Business Guides on the Go
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Decision Support Systems
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion papers / CEPR
1
ERIM report series research in management
1
Handbook of the economics of marketing : Volume 1
1
Handbook of the economics of marketing ; Volume 1
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIS quarterly
1
MSI reports : working paper series
1
NBER working paper series
1
NET Institute Working Paper
1
Sloan working papers
1
Springer eBooks / Business and Economics
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
2
Algorithmic bias? : an empirical study of apparent gender-based discrimination in the display of STEM career ads
Lambrecht, Anja
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 2966-2981
Persistent link: https://www.econbiz.de/10012039966
Saved in:
3
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
4
Path to purchase : a mutually exciting point process model for online advertising and conversion
Xu, Lizhen
;
Duan, Jason A.
;
Whinston, Andrew B.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1392-1412
Persistent link: https://www.econbiz.de/10010381868
Saved in:
5
Privacy regulation and online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10008858568
Saved in:
6
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->