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person:"Van Den Bulte, Christophe"
~person:"Berman, Oded"
~person:"Chen, Chia-Chen"
~person:"Iyengar, Radha"
~subject:"Innovation diffusion"
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Innovation diffusion
Viral marketing
13
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Social network
6
Soziales Netzwerk
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Innovationsdiffusion
5
New product development
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Produktentwicklung
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Van Den Bulte, Christophe
Berman, Oded
Chen, Chia-Chen
Iyengar, Radha
Mazzarol, Tim
3
Moldovan, Sarit
3
Ferreira, Pedro
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Goldenberg, Jacob
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Journal of retailing and consumer services
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MSI reports : working paper series
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Operations research
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ECONIS (ZBW)
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Exploring the factors of using mobile ticketing applications : perspectives from innovation resistance theory
Chen, Chia-Chen
;
Chang, Chin-Hsuan
;
Hsiao, Kuo-Lun
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364482
Saved in:
2
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
3
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
4
Supporting new product or service introductions : location, marketing, and word of mouth
Abedi, Vahideh Sadat
;
Berman, Oded
;
Krass, Dmitry
- In:
Operations research
62
(
2014
)
5
,
pp. 994-1013
Persistent link: https://www.econbiz.de/10010494089
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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