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person:"Van Den Bulte, Christophe"
~person:"Berman, Oded"
~person:"Iyengar, Radha"
~subject:"Beziehungsmarketing"
~subject:"Innovation diffusion"
~subject:"Marketingmanagement"
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Beziehungsmarketing
Innovation diffusion
Marketingmanagement
Viral marketing
12
Virales Marketing
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6
Soziales Netzwerk
6
New product development
5
Produktentwicklung
5
Innovationsdiffusion
4
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3
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Van Den Bulte, Christophe
Berman, Oded
Iyengar, Radha
Verlegh, Peeter
7
Fink, Klaus-J.
6
Palmatier, Robert W.
5
Balaji, M. S.
4
Dwivedi, Yogesh Kumar
4
Kumar, V.
4
Loureiro, Sandra Maria Correia
4
Mavondo, Felix
4
Rita, Paulo
4
Roy, Sanjit
4
Sreejesh, S.
4
Steenburgh, Thomas J.
4
Verhoef, Peter C.
4
Alavi, Shirin
3
Augusto, Mário Gomes
3
Buttle, Francis A.
3
Camilleri, Mark Anthony
3
Casidy, Riza
3
Deshwal, Pankaj
3
Dewnarain, Senika
3
Eelen, Jiska
3
Filieri, Raffaele
3
Gil Saura, Irene
3
Goldenberg, Jacob
3
Grewal, Rajdeep
3
Gupta, Sunil
3
Harmeling, Colleen M.
3
Karjaluoto, Heikki
3
Lassar, Walfried M.
3
Libai, Barak
3
Lis, Bettina
3
Manchanda, Puneet
3
Martinez, Luis F.
3
Mazzarol, Tim
3
Mittal, Vikas
3
Moldovan, Sarit
3
Moliner-Velázquez, Beatriz
3
Moro, Sérgio
3
Rahman, Zillur
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Working papers / Wharton School, University of Pennsylvania / Marketing
2
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Operations research
1
The network challenge : strategy, profit, and risk in an interlinked world
1
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ECONIS (ZBW)
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1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
3
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
4
Supporting new product or service introductions : location, marketing, and word of mouth
Abedi, Vahideh Sadat
;
Berman, Oded
;
Krass, Dmitry
- In:
Operations research
62
(
2014
)
5
,
pp. 994-1013
Persistent link: https://www.econbiz.de/10010494089
Saved in:
5
Leveraging customer networks
Van Den Bulte, Christophe
;
Wuyts, Stefan
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 243-258)
.
2009
Persistent link: https://www.econbiz.de/10003863987
Saved in:
6
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
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