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person:"Van Den Bulte, Christophe"
~person:"Berman, Oded"
~person:"Iyengar, Radha"
~subject:"Brand image"
~subject:"Innovation diffusion"
~subject:"Social status"
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Van Den Bulte, Christophe
Berman, Oded
Iyengar, Radha
Wallace, Elaine
5
Augusto, Mário Gomes
4
Berger, Jonah
4
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3
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New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
2
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
3
Supporting new product or service introductions : location, marketing, and word of mouth
Abedi, Vahideh Sadat
;
Berman, Oded
;
Krass, Dmitry
- In:
Operations research
62
(
2014
)
5
,
pp. 994-1013
Persistent link: https://www.econbiz.de/10010494089
Saved in:
4
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
5
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 3-37
Persistent link: https://www.econbiz.de/10009531738
Saved in:
6
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
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