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person:"Walter, Benjamin von"
~person:"Bang, Nguyen"
~person:"Gupta, Suraksha"
~person:"Swoboda, Bernhard"
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Search: subject_exact:"Corporate image"
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Corporate reputation
41
Firmenimage
40
Brand management
19
Markenführung
19
Reputation
11
Consumer behaviour
10
Konsumentenverhalten
10
Public relations
10
Öffentlichkeitsarbeit
10
Brand image
9
Markenimage
9
Corporate culture
7
Unternehmenskultur
7
Brand architecture
6
Corporate image
6
Markenarchitektur
6
Beziehungsmarketing
5
Relationship marketing
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Einzelhandel
4
Multinationales Unternehmen
4
Retail trade
4
Strategisches Management
4
Transnational corporation
4
Corporate communication
3
Corporate logo
3
Higher education institution
3
Hochschule
3
Internal branding
3
Interne Markenführung
3
Strategic management
3
USA
3
United States
3
Betriebliche Wertschöpfung
2
Brand
2
Brand reputation
2
China
2
Confidence
2
Corporate visual identity
2
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22
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Article
36
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5
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32
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32
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5
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5
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3
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2
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2
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English
34
German
7
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Walter, Benjamin von
Bang, Nguyen
Gupta, Suraksha
Swoboda, Bernhard
Melewar, T. C.
48
Balmer, John M. T.
35
Schwaiger, Manfred
26
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Dowling, Grahame R.
12
Newburry, William
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Pérez, Andrea
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Martin, Graeme
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Fombrun, Charles J.
9
Hatch, Mary Jo
9
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Schultz, Majken
9
Abeysekera, Indra
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
Greyser, Stephen A.
8
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Universität Trier
1
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International studies of management and organization
6
Journal of business research : JBR
4
Qualitative market research : an international journal
4
European retail research
2
Journal of international marketing
2
Journal of marketing communications
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Impulse für die Markenforschung und Markenführung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International marketing review
1
Journal of Business Research
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Management international review : mir ; journal of international business
1
Technological forecasting & social change : an international journal
1
The marketing review
1
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ECONIS (ZBW)
40
RePEc
1
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41
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1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
3
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
4
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
5
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
6
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
7
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
8
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
9
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
10
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
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