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person:"Walter, Benjamin von"
~person:"Swoboda, Bernhard"
~source:"econis"
~subject:"HR marketing"
~subject:"International marketing"
~subject:"Relationship marketing"
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HR marketing
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Corporate reputation
17
Firmenimage
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7
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7
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5
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Walter, Benjamin von
Swoboda, Bernhard
Van Hoye, Greet
7
Walsh, Gianfranco
6
Trost, Armin
5
Dineen, Brian R.
4
Han, Heesup
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Employer brand management : Arbeitgebermarken aufbauen und steuern
1
European retail research
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
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Journal of retailing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Bindung und Anwerbung von Mitarbeitern : Beiträge zum Behavioral Branding und Employer Branding
Walter, Benjamin von
-
2011
Persistent link: https://www.econbiz.de/10009542053
Saved in:
2
Employer Brand Management : Grundlagen, Strategie, Umsetzung
Walter, Benjamin von
;
Kremmel, Dietmar
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 3-35)
.
2016
Persistent link: https://www.econbiz.de/10011525949
Saved in:
3
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
4
The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
Saved in:
5
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
6
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
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