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person:"Walter, Benjamin von"
~person:"Swoboda, Bernhard"
~source:"econis"
~subject:"International marketing"
~subject:"Retail trade"
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Search: subject_exact:"Corporate image"
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International marketing
Retail trade
Corporate reputation
17
Firmenimage
17
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Walter, Benjamin von
Swoboda, Bernhard
Bezes, Christophe
3
Berg, Bettina
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Burt, Steven
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Chittipa Ngamkroeckjoti
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Cornelius, Britta Elisabeth
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European retail research
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Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Journal of international marketing
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Journal of retailing
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ECONIS (ZBW)
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1
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
2
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
3
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
4
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
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