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person:"Wymer, Walter"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Lafferty, Barbara A."
~person:"Leonidou, Erasmia"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
14
Cause-related marketing
14
Consumer behaviour
8
Konsumentenverhalten
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Brand management
6
Markenführung
6
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5
Marketingmanagement
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cause-related marketing
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eye-tracking
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Wymer, Walter
Bigné Alcañiz, J. Enrique
Lafferty, Barbara A.
Leonidou, Erasmia
Thomas, Sujo
13
Krishna, Aradhna
6
Kureshi, Sonal
6
Chang, Chun-Tuan
5
Liu, Gordon
5
Vlachos, Pavlos A.
5
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Galan-Ladero, M. Mercedes
4
Mattila, Anna S.
4
Rajan, Uday
4
Vrontis, Demetris
4
Youn, Seounmi
4
Amawate, Vibhas
3
Baghi, Ilaria
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Christofi, Michael
3
Coleman, Joshua T.
3
Fries, Anne
3
Galera Casquet, Clementina
3
Gupta, Shruti
3
Hanks, Lydia
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Kim, Hyuksoo
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Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Langen, Nina
3
Lauper, Patricia
3
Lee, Eun Mi
3
Oloko, Shamsey
3
Papasolomou, Ioanna
3
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Journal of business research : JBR
2
Psychology & marketing
2
European journal of marketing : EJM
1
Global business & economics review
1
International Review on Public and Nonprofit Marketing
1
International journal of advertising : the review of marketing communications
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of business ethics : JOBE
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Journal of marketing communications
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Journal of marketing theory and practice
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The journal of services marketing
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
14
RePEc
1
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1
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
4
Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
- In:
Global business & economics review
17
(
2015
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10011337168
Saved in:
5
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
6
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
7
Attitudes towards cause-related marketing : determinants of satisfaction and loyalty
Galan-Ladero, M. Mercedes
;
Galera-Casquet, Clementina
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
3
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010193207
Saved in:
8
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
9
Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
Saved in:
10
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
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