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person:"Yoo, Shijin"
~person:"Das, Subhasish"
~subject:"Customer acquisition"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenakquisition"
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Customer acquisition
Relationship marketing
Beziehungsmarketing
4
Kundengewinnung
4
Information dissemination
2
Informationsverbreitung
2
Marketing theory
2
Marketingtheorie
2
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2
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CRM
1
Customer value
1
Gartner's CRM practices
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Kundenwert
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customer acquisition
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customer relationship management
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measurement model
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moderated mediation
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structural model
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Yoo, Shijin
Das, Subhasish
Fink, Klaus-J.
7
Van den Poel, Dirk
6
Gebhardt-Seele, Stephan
5
Fader, Peter
4
Kirchner, Jens
4
Kreutzer, Ralf T.
4
Bradlow, Eric T.
3
D'Haen, Jeroen
3
Heitmann, Mark
3
Limbeck, Martin
3
Schwartz, Eric M.
3
Straden, Gisbert
3
Albadvi, Amir
2
Baecke, Philippe
2
Barsch, Thomas
2
Bily, Thomas
2
Bonfrer, Andre
2
Breyer-Mayländer, Thomas
2
Böttger, Heiner
2
Chintagunta, Pradeep K.
2
Conklin, James
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Devezer, Berna
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Drèze, Xavier
2
Flachenäcker, Robert
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Fornell, Claes
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Francis, Jere R.
2
Girmscheid, Gerhard
2
Grewal, Rajdeep
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Hanssens, Dominique M.
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Heinrich, Stephan
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Helmke, Stefan
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Hiemeyer, Wolf-Dieter
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Houtz, Malcolm
2
Hult, G. Tomas M.
2
Ihlenburg, Ditmar
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Joireman, Jeff
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Keil, Matthias
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Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
1
International journal of electronic customer relationship management : IJECRM
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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Testing the moderation effects on Gartner's customer relationship management practices and customer acquisition
Das, Subhasish
;
Mishra, Manit
;
Mohanty, Prasanta Kumar
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 333-345)
.
2020
Persistent link: https://www.econbiz.de/10012121368
Saved in:
2
Investigating the moderated mediation effect on customer relationship management and customer acquisition
Das, Subhasish
;
Mishra, Manit
;
Mohanty, Prasanta Kumar
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 167-190
Persistent link: https://www.econbiz.de/10012253357
Saved in:
3
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
4
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
Saved in:
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