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person:"Zentes, Joachim"
~person:"Coughlan, Anne T."
~person:"Schögel, Marcus"
~subject:"Marketing management"
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Marketing management
Distribution channel
42
Vertriebsweg
42
Theorie
11
Theory
11
Absatzweg
8
Marketingmanagement
8
Deutschland
7
Germany
7
Consumer behaviour
6
Electronic Commerce
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Einzelhandel
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Marketing
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Relationship marketing
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Retail trade
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Vertrieb
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E-commerce
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Vertikales Marketing
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Lieferantenmanagement
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Logistics
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Logistik
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Management
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Marktsegmentierung
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Mobile marketing
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German
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Zentes, Joachim
Coughlan, Anne T.
Schögel, Marcus
Yan, Ruiliang
9
Pei, Zhi
8
Ahlert, Dieter
4
Bellin, Howard
4
Sabel, Hermann
4
Weiser, Christoph
4
Wirtz, Bernd W.
4
Feng, Juan
3
Itō, Motoshige
3
Pearce, Douglas G.
3
Rosenbloom, Bert
3
Stern, Louis W.
3
Tomczak, Torsten
3
Wick, Alexander
3
Albers, Sönke
2
Baumgarth, Carsten
2
Blankson, Charles
2
Breugelmans, Els
2
Brown, James R.
2
Cai, Gangshu (George)
2
Ceyp, Michael H.
2
Chen, Jing
2
Dai, Yue
2
Danaher, Brett
2
Dasgupta, Srabana
2
Deleersnyder, Barbara
2
Dhanasobhon, Samita
2
Dobner, Stephan
2
Emrich, Christin
2
Farris, Paul W.
2
Foroudi, Pantea
2
Geyskens, Inge
2
Ghose, Sanjoy
2
Gottschlich, Hendrik
2
Gruber, Gottfried
2
Guzman, Francisco
2
Heß, Andreas
2
Johnson, Jean L.
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Universität des Saarlandes / Institut für Internationales Marketing
1
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Kellogg on marketing
2
GfM-Manual
1
Handelsforschung
1
International marketing ; Vol. 3
1
Stiftung Pressehaus NRZ
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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1
Marketing channel design and management
Coughlan, Anne T.
- In:
Kellogg on marketing
,
(pp. 232-257)
.
2010
Persistent link: https://www.econbiz.de/10008664279
Saved in:
2
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
;
Coughlan, Anne T.
-
2008
Persistent link: https://www.econbiz.de/10003657236
Saved in:
3
Status quo des Multi-Channel-Managements im deutschen Einzelhandel
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003384329
Saved in:
4
Marketing channel design and management
Coughlan, Anne T.
;
Stern, Louis W.
- In:
Kellogg on marketing
,
(pp. 247-269)
.
2001
Persistent link: https://www.econbiz.de/10001612987
Saved in:
5
Multichannel Marketing : erfolgreich in mehreren Vertriebswegen
Schögel, Marcus
-
2001
Persistent link: https://www.econbiz.de/10001618613
Saved in:
6
Mehrkanalsysteme in der Distribution
Schögel, Marcus
-
1997
Persistent link: https://www.econbiz.de/10000962327
Saved in:
7
Perspektiven für den Buchmarkt : Optionen der Positionierung und Kooperation
Zentes, Joachim
-
1995
Persistent link: https://www.econbiz.de/10014273079
Saved in:
8
Zum Management von komparativen Konkurrenzvorteilen im vertikalen Marketing : Ergebnisse einer empirischen Studie
Tomczak, Torsten
- In:
Handelsforschung
1994
(
1994
),
pp. 57-70
Persistent link: https://www.econbiz.de/10001179031
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