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source:"als-doc"
~source:"econis"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Virtual reality"
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| 4 applied filters
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Virtual reality
1,113
Virtuelle Realität
1,092
Social Web
362
Social web
362
Consumer behaviour
344
Konsumentenverhalten
344
Virtual organization
207
Virtuelle Organisation
207
Virtual team
163
Virtuelles Team
163
Augmented reality
129
E-commerce
113
Electronic Commerce
112
Online retailing
106
Online-Handel
106
E-Learning
97
E-learning
97
virtual reality
97
Tourism
75
Tourismus
75
Beziehungsmarketing
74
Relationship marketing
74
Internet marketing
71
Online-Marketing
71
Computerspiel
69
Video game
69
Experiment
66
Tourism industry
66
Tourismuswirtschaft
66
Einzelhandel
65
Retail trade
65
Internet
58
augmented reality
56
Customer satisfaction
53
Kundenzufriedenheit
53
Innovation adoption
51
Innovationsakzeptanz
51
Brand management
50
Markenführung
50
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47
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Advisory report
Aufsatz in Zeitschrift
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1,153
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547
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547
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105
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105
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98
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79
Collection of articles of several authors
73
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67
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Ruyter, Ko de
10
Heller, Jonas
9
Loureiro, Sandra Maria Correia
9
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Chylinski, Mathew
8
Flavián Blanco, Carlos
8
Hilken, Tim
8
Jung, Timothy
8
Dieck, M. Claudia tom
7
Mahr, Dominik
7
Ibáñez-Sánchez, Sergio
6
McLean, Graeme J.
6
Orús, Carlos
6
Barhorst, Jennifer Brannon
5
Keeling, Debbie I.
5
Lee, Seung Hwan Mark
5
Meißner, Martin
5
Pantano, Eleonora
5
Pfeiffer, Jella
5
Pfeiffer, Thies
5
Teuteberg, Frank
5
Baier, Daniel
4
Bennett, Elisabeth E.
4
Bigné Alcañiz, J. Enrique
4
Chung, Namho
4
Cranmer, Eleanor E.
4
Dwivedi, Yogesh Kumar
4
Fiedler, Marina
4
Haenlein, Michael
4
Haruvy, Ernan
4
Huang, Tseng-Lung
4
Javornik, Ana
4
Koles, Bernadett
4
McWhorter, Rochell R.
4
Papagiannidis, Savvas
4
Pitt, Leyland F.
4
Sands, Sean
4
Stieglitz, Stefan
4
Wei, Wei
4
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Journal of business research : JBR
54
Journal of retailing and consumer services
47
Psychology & marketing
28
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
20
International journal of product development : IJPD
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
14
Management information systems : mis quarterly
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of management information systems : JMIS
12
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Information systems research : ISR
8
Information technology & tourism
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Electronic commerce research
7
Information systems and e-business management : ISeB
7
International journal of consumer studies
7
International journal of internet marketing and advertising : IJIMA
7
Journal of electronic commerce research : JECR
7
The journal of brand management : an international journal
7
Business & information systems engineering
6
Journal of behavioral and experimental economics
6
Journal of consumer behaviour
6
Journal of retailing
6
Journal of service management
6
Journal of travel and tourism marketing
6
Journal of vacation marketing
6
The international review of retail, distribution and consumer research
6
Tourism management perspectives : TMP
6
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Source
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USB Cologne (business full texts)
ECONIS (ZBW)
Showing
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1
The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda
;
Melumad, Shiri
;
Park, Eric S.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 142-166
Persistent link: https://www.econbiz.de/10014470780
Saved in:
2
Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations
Manurung, John Sihar
- In:
International Journal of Energy Economics and Policy : IJEEP
14
(
2024
)
2
,
pp. 603-617
Persistent link: https://www.econbiz.de/10014496887
Saved in:
3
Virtual reality : a review and a new framework for integrated adoption
Fares, Omar H.
;
Aversa, Joseph
;
Lee, Seung Hwan Mark
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014531682
Saved in:
4
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
5
Development of guiding virtual reality at the Sultanate Palace in North Maluku as cultural tourism content
Marasabessy, Fachria Yamin
;
Effendi, M.
;
Zainuddin
; …
-
2023
Persistent link: https://www.econbiz.de/10014468057
Saved in:
6
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
7
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
8
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
9
Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket
De-Magistris, Tiziana
;
López-Galán, Belinda
;
Ballco, …
- In:
Journal of agricultural economics : JAE
73
(
2022
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10012821179
Saved in:
10
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
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