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source:"econis"
~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Service business"
~subject:"Marketing management"
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Search: subject_exact:"Kundenorientierung"
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Marketing management
Beziehungsmarketing
176
Relationship marketing
176
Consumer behaviour
88
Konsumentenverhalten
88
Customer satisfaction
68
Kundenzufriedenheit
68
Dienstleistungsqualität
56
Service quality
56
Customer integration
29
Kundenintegration
29
Brand management
27
Markenführung
27
Social Web
26
Social web
26
Lieferantenmanagement
25
Supplier relationship management
25
Brand image
23
Markenimage
23
Betriebliche Wertschöpfung
22
Value creation
22
Marketingmanagement
19
Einzelhandel
16
Retail trade
16
Customer value
15
Internet marketing
15
Kundenwert
15
Online-Marketing
15
Beschwerdemanagement
14
Complaint management
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Confidence
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Vertrauen
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Brand
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Markenartikel
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Online retailing
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Online-Handel
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Sahi, Gurjeet Kaur
2
Abid, Aman
1
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Ayoubi, Rami M.
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
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Banerjee, Shubhomoy
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Bideh, Alireza Ziaei
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Carlson, Jamie L.
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Frías Jamilena, Dolores María
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Gilmore, Audrey
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Gulliver, Stephen R.
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Hosseini, Seyed Yaghoub
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Hu, Jer-San
1
Huang, Jin-An
1
Jebarajakirthy, Charles
1
Johnston, Wesley James
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Kaurav, Rahul Pratap Singh
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Khashab, Basel
1
Kwan, Rebecca
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Lai, Chi-Shiun
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Lonial, Subhash C.
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Mavondo, Felix T.
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McFarlane, Donovan A.
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Modi, Pratik
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Rodríguez Molina, Miguel Ángel
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Roy, Sanjit
1
Thaichon, Paramaporn
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1
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Journal of strategic marketing
Service business
Journal of business research : JBR
38
Industrial marketing management : the international journal for industrial and high-tech firms
29
SpringerLink / Bücher
21
Journal of retailing and consumer services
18
The journal of business & industrial marketing
12
European journal of marketing : EJM
11
Journal of the Academy of Marketing Science
11
Business horizons
8
Journal of marketing communications
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of retailing
7
Springer eBook Collection / Business and Economics
7
The journal of product & brand management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
International review on public and non-profit marketing
6
Journal of business-to-business marketing
6
International journal of hospitality management
5
Journal of international marketing
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Springer eBook Collection
5
AMS review : official publication of the Academy of Marketing Science
4
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international trade & commerce
4
Journal of marketing analytics : JMA
4
Journal of marketing channels : distribution systems, strategy, and management
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Management research review
4
The journal of brand management : an international journal
4
The marketing review
4
Asia Pacific business review
3
European management journal
3
Handbook of research on customer engagement
3
International journal of contemporary hospitality management
3
International journal of economic perspectives : IJEP
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ECONIS (ZBW)
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1
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
2
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
3
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
4
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
5
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
6
Impact of individual market orientation on selling and customer orientation
Baber, Ruturaj
;
Kaurav, Rahul Pratap Singh
;
Paul, Justin
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 288-303
Persistent link: https://www.econbiz.de/10012313902
Saved in:
7
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
8
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
9
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
10
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
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