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source:"econis"
~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~person:"Thaichon, Park"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
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Relationship marketing
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relationship marketing
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franchise relationships
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Thaichon, Park
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Journal of strategic marketing
Developing digital marketing : relationship perspectives
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Services marketing quarterly
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
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2
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
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