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source:"econis"
~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
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Consumer behaviour
Online-Handel
Beziehungsmarketing
100
Relationship marketing
100
Konsumentenverhalten
50
Customer satisfaction
28
Kundenzufriedenheit
28
Brand management
22
Markenführung
22
Brand image
18
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Kundenintegration
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Dienstleistungsqualität
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Lieferantenmanagement
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Supplier relationship management
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Internet marketing
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Online-Marketing
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relationship marketing
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Online retailing
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Structural equation model
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Roy, Sanjit
3
Fernandes, Teresa
2
Japutra, Arnold
2
Johnson, Lester W.
2
Ketron, Seth
2
Leckie, Civilai
2
Mishra, Sita
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1
Ahmed, Sohel
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1
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Journal of strategic marketing
Journal of retailing and consumer services
400
Journal of business research : JBR
297
International journal of hospitality management
123
The journal of services marketing
73
The journal of product & brand management
65
Asia Pacific journal of marketing and logistics
58
Journal of the Academy of Marketing Science
58
Journal of travel and tourism marketing
54
Journal of hospitality marketing & management
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of brand management : an international journal
51
International journal of contemporary hospitality management
50
SpringerLink / Bücher
47
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
The service industries journal
44
Journal of retailing
43
Marketing intelligence & planning
42
Service business
42
Tourism management : research, policies, practice
39
International journal of retail and distribution management
38
Psychology & marketing
38
Journal of service management
37
The international review of retail, distribution and consumer research
37
Services marketing quarterly
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of promotion management : innovations in planning and applied research
33
Technological forecasting & social change : an international journal
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of marketing
29
European journal of marketing
28
International journal of internet marketing and advertising : IJIMA
28
Journal of internet commerce
28
Journal of marketing analytics : JMA
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
26
Journal of service research
25
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ECONIS (ZBW)
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
5
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
6
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
7
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
8
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
9
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
10
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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