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source:"econis"
~isPartOf:"Entrepreneurship and regional development : an international journal"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of management development"
~language:"eng"
~language:"fra"
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Search: subject_exact:"Narratives Interview"
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Narrative Methode
43
Narrative method
43
Consumer behaviour
14
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Storytelling
9
Entrepreneurship
6
Entrepreneurship approach
6
Führungskräfteentwicklung
5
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narratives
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Hamby, Anne
2
Martin, Drew
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Merchant, Altaf
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Abela, Andrew V.
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Al-Abdin, Ahmed
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Ann, Cheryl
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Choi, Sunmee
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Entrepreneurship and regional development : an international journal
Journal of business research : JBR
The journal of management development
Journal of organizational change management
30
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
15
Psychology & marketing
12
Journal of strategic marketing
11
History of political economy
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
10
Tourism management : research, policies, practice
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Untold stories in organizations
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Business horizons
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Human relations : towards the integration of the social sciences
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Journal of customer behaviour
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The journal of brand management : an international journal
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Business history
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Leadership
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Management communication quarterly : an international journal
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SpringerLink / Bücher
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The Academy of Management review : AMR
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Academy of Management journal : AMJ
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Journal of business venturing
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Organizational research methods : ORM
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Qualitative market research : an international journal
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Springer eBook Collection
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Accounting, auditing & accountability journal
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Counter-narratives and organization
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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Journal of business strategy
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Narrating the "social" : the evolving stories of Pakistan's social entrepreneurs
Cunningham, James
;
Xiong, Lin
;
Hashim, Hina
;
Yunis, …
- In:
Entrepreneurship and regional development : an …
34
(
2022
)
7/8
,
pp. 668-685
Persistent link: https://www.econbiz.de/10013411648
Saved in:
2
The moral of the story : "populism" and "activism" in entrepreneurship
Melin, Erik
;
Gaddefors, Johan
;
Ferguson, Richard
- In:
Entrepreneurship and regional development : an …
34
(
2022
)
9/10
,
pp. 765-787
Persistent link: https://www.econbiz.de/10014226103
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3
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
4
Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Hamby, Anne
;
Orazi, Davide
;
Moreau, Patrick
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534997
Saved in:
5
The patriot-preneur : China’s strategic narrative of women entrepreneurs in Chinese media
Blalock, Emily C.
;
Lyu, Xiaojun
- In:
Entrepreneurship and regional development : an …
35
(
2023
)
3/4
,
pp. 264-296
Persistent link: https://www.econbiz.de/10014226335
Saved in:
6
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
7
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
Saved in:
8
Stories of value : business model innovation adding value propositions articulated by slow storytelling
Gasparin, Marta
;
Quinn, Martin
;
Green, William
;
Saren, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 101-111
Persistent link: https://www.econbiz.de/10013325570
Saved in:
9
The influence of narrative description on the success of crowdfunding campaigns : the moderating role of quality signals
Tajvarpour, Mohammad Hossein
;
Pujari, Devashish
- In:
Journal of business research : JBR
149
(
2022
),
pp. 123-138
Persistent link: https://www.econbiz.de/10013325575
Saved in:
10
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
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