The influence of narrative description on the success of crowdfunding campaigns : the moderating role of quality signals
Mohammad Hossein Tajvarpour, Devashish Pujari
| Year of publication: |
2022
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| Authors: | Tajvarpour, Mohammad Hossein ; Pujari, Devashish |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 123-138
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| Subject: | Narrative | Reward rhetoric | Risk rhetoric | Signaling theory | Text analysis | Signalling | Crowdfunding | Narrative Methode | Narrative method | Rhetorik | Rhetoric |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.05.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325575