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source:"econis"
~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"International marketing review"
~isPartOf:"Psychology & marketing"
~subject:"Europa"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
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Search: subject_exact:"Markentransfer"
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Europa
Konsumentenverhalten
Luxusgüter
Brand extension
23
Markentransfer
23
Consumer behaviour
16
Brand image
11
Markenimage
11
Brand management
10
Markenführung
10
Luxury goods
5
Brand
3
Experiment
3
Markenartikel
3
Spillover effect
3
Spillover-Effekt
3
USA
3
United States
3
Beziehungsmarketing
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Erfolgsfaktor
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France
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Frankreich
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Relationship marketing
2
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Advertising effects
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Automotive industry
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Bewertung
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Brand extensions
1
Brand familiarity
1
Brand growth
1
Brand spillover
1
Causality analysis
1
China
1
Cognition
1
Consumer goods industry
1
Customer satisfaction
1
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Deutschland
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Dienstleistungsqualität
1
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Ashill, Nicholas J.
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Boisvert, Jean
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Albrecht, Carmen-Maria
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Anghelcev, George
1
Backhaus, Christof
1
Bambauer-Sachse, Silke
1
Bao, Yongchuan
1
Barnes, Stuart J.
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Befurt, Rene
1
Bei, Lien-ti
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Chu, Chia-hsien
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DeRosia, Eric David
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Fastoso, Fernando
1
Gierl, Heribert
1
Gregan-Paxton, Jennifer
1
Guo, Yue
1
Gurzki, Hannes
1
Herrmann, Andreas
1
Herrmann, Karin
1
Hu, Jing
1
Huang, Yunhui
1
Hüttl-Maack, Verena
1
Jia, Yanli
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Keaveney, Susan M.
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Klerx, Kimberly
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Landwehr, Jan Rüdiger
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Lane, Vicki R.
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Le-Nguyen, Khuong
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Lee, Thomas R.
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Li, Xiaotong
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Nosek, Brian A.
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Ratliff, Kate A.
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Sar, Sela
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Shapiro, Stewart
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Shen, Yung-cheng
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
International marketing review
Psychology & marketing
Journal of business research : JBR
21
The journal of brand management : an international journal
19
The journal of product & brand management
15
Brand management ; Vol. 3
10
European journal of marketing : EJM
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
6
The IUP journal of brand management : IJBRM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Journal of marketing
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Marketing letters : a journal of research in marketing
4
Australasian marketing journal
3
Asia Pacific journal of marketing and logistics
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of international marketing and marketing research
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing
2
Journal of service research : JSR
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
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ECONIS (ZBW)
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1
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
Saved in:
2
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
3
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
4
The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui
;
Jia, Yanli
;
Wyer, Robert S.
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
Saved in:
5
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
6
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
7
The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Ulrich, Isabelle
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 794-810
Persistent link: https://www.econbiz.de/10009792693
Saved in:
8
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
9
Does one bad apple (juice) spoil the bunch? : implicit attitudes toward one product transfer to other products by the same brand
Ratliff, Kate A.
;
Swinkels, Bregje A. P.
;
Klerx, Kimberly
; …
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 531-540
Persistent link: https://www.econbiz.de/10009575083
Saved in:
10
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
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