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source:"econis"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Mobile communications"
~subject:"Pricing strategy"
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Mobile communications
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Kundenbindungsprogramm
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Loyalty program
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Beziehungsmarketing
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OR in marketing
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Preismanagement
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Deng, Shiming
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Martín Herrán, Guiomar
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European journal of operational research : EJOR
Journal of retailing and consumer services
7
Information systems research : ISR
4
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
Handbook of research on mobile marketing management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER Working Paper
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The journal of industrial economics
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Asia Pacific journal of marketing and logistics
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Discussion papers / Stanford Institute for Economic Policy Research
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Electronic markets : the international journal on networked business
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Global journal of business management : GJBM
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International journal of Indian culture and business management : IJICBM
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International journal of contemporary hospitality management
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International journal of electronic customer relationship management : IJECRM
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International journal of industrial organization
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International journal of management and marketing research : IJMMR
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International journal of production research
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International journal of retail & distribution management
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international business and economics : JIBE
1
Journal of marketing research : JMR
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Journal of retailing
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Journal of targeting, measurement and analysis for marketing
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Marketing Science, 2013
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
2
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
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