Optimal promotion strategies of online marketplaces
Xianghui Cheng, Shiming Deng, Xuan Jiang, Yanhai Li
| Year of publication: |
2023
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| Authors: | Cheng, Xianghui ; Deng, Shiming ; Jiang, Xuan ; Li, Yanhai |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 306.2023, 3 (1.5.), p. 1264-1278
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| Subject: | E-commerce | Joint promotion | Coupon | Online marketplace | Behavioural experiment | Electronic Commerce | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Internet-Auktion | Online auction | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2022.08.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014279760