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source:"econis"
~isPartOf:"Industrial relations : a journal of economy & society"
~isPartOf:"Psychology & marketing"
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Homosexuality
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Homosexualität
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Consumer behaviour
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Lohnstruktur
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1993-2013
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Industrial relations : a journal of economy & society
Psychology & marketing
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Strategic market creation : a new perspective on marketing and innovation management
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney
;
Byun, Sang-Eun
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
Saved in:
2
Gay consumers and brand usage : the gender-flexing role of gay identity
Oakenfull, Gillian
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10009691209
Saved in:
3
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Saved in:
4
Gay men's identity attempt pathway and its implication on consumption
Hsieh, Ming Huei
;
Wu, Shu Ling
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 388-416
Persistent link: https://www.econbiz.de/10008989361
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