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source:"econis"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Luxusgüter"
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Search: subject_exact:"Markentransfer"
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Consumer behaviour
Deutschland
Luxusgüter
Brand extension
20
Markentransfer
20
Konsumentenverhalten
16
Brand image
12
Markenimage
12
Brand management
6
Markenführung
6
Experiment
3
Luxury goods
3
USA
3
United States
3
Advertising
2
Advertising effects
2
Athletes
2
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
France
2
Frankreich
2
Markenartikel
2
Sportler
2
Werbewirkung
2
Werbung
2
Advertising contexts
1
Athlete celebrity
1
Australia
1
Australien
1
Automotive industry
1
Bewertung
1
Beziehungsmarketing
1
Brand extensions
1
Brand personality
1
Celebrities
1
China
1
Cognition
1
Customer satisfaction
1
Dienstleistungsqualität
1
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English
16
Author
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Albrecht, Carmen-Maria
1
Anghelcev, George
1
Ashill, Nicholas J.
1
Backhaus, Christof
1
Bambauer-Sachse, Silke
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Befurt, Rene
1
Bei, Lien-ti
1
Boisvert, Jean
1
Chang, Kyungro
1
Christensen, Glenn L.
1
Chu, Chia-hsien
1
DeRosia, Eric David
1
Duff, Brittany R. L.
1
Gierl, Heribert
1
Gregan-Paxton, Jennifer
1
Guo, Yue
1
Gurzki, Hannes
1
Herrmann, Andreas
1
Hu, Jing
1
Huang, Yunhui
1
Hüttl-Maack, Verena
1
Jia, Yanli
1
Keaveney, Susan M.
1
Kim, Taehee
1
Klerx, Kimberly
1
Koo, Jakeun
1
Landwehr, Jan Rüdiger
1
Le-Nguyen, Khuong
1
Lee, Thomas R.
1
Li, Xiaotong
1
Lin, Jhih-Syuan
1
Liu, Xin
1
Nosek, Brian A.
1
Ratliff, Kate A.
1
Sar, Sela
1
Seo, Hyo Min
1
Shapiro, Stewart
1
Shen, Yung-cheng
1
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International journal of sports marketing & sponsorship
Psychology & marketing
Journal of business research : JBR
21
The journal of brand management : an international journal
20
The journal of product & brand management
15
Brand management ; Vol. 3
10
European journal of marketing : EJM
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
6
The IUP journal of brand management : IJBRM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Journal of marketing
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
Australasian marketing journal
3
Innovatives Markenmanagement
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review : an international journal
2
European research on management and business economics
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
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ECONIS (ZBW)
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1
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
3
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
4
The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui
;
Jia, Yanli
;
Wyer, Robert S.
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
Saved in:
5
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
6
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
7
The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Ulrich, Isabelle
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 794-810
Persistent link: https://www.econbiz.de/10009792693
Saved in:
8
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
9
Does one bad apple (juice) spoil the bunch? : implicit attitudes toward one product transfer to other products by the same brand
Ratliff, Kate A.
;
Swinkels, Bregje A. P.
;
Klerx, Kimberly
; …
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 531-540
Persistent link: https://www.econbiz.de/10009575083
Saved in:
10
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
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