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source:"econis"
~person:"Alvarez, Cecilia M. O."
~person:"Pina, José M."
~source:"econstor"
~subject:"Consumer behaviour"
~subject:"Sponsoring"
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Search: subject_exact:"Markentransfer"
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Consumer behaviour
Sponsoring
Brand extension
8
Markentransfer
8
Brand image
5
Brand management
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Strategic alliance
3
Strategische Allianz
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Brand extensions
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Luxury goods
2
Luxusgüter
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Accessibility
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Brand
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Communication
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1
Electronic Commerce
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Extension-parent association
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Structural equation model
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accessibility
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assimilation and contrast effects
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extension-parent brand association
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luxury brand
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mediating variable
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perceived value
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purchase intention
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Alvarez, Cecilia M. O.
Pina, José M.
Boisvert, Jean
7
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
6
Völckner, Franziska
6
Milberg, Sandra J.
5
Monga, Alokparna Basu
4
Park, C. Whan
4
Backhaus, Christof
3
Bei, Lien-ti
3
Carrillat, François A.
3
Dawes, John
3
Dhar, Ravi
3
Dwivedi, Abhishek
3
Goodstein, Ronald Charles
3
Gürhan-Canli, Zeynep
3
Hem, Leif E.
3
John, Deborah Roedder
3
Joshi, Richa
3
Kim, Kyeongheui
3
Liu, Xin
3
Maheswaran, Durairaj
3
Mathur, Pragya
3
Merrilees, Bill
3
Moorthy, Sridhar
3
Park, Jungkun
3
Punyatoya, Plavini
3
Ragel, Victoria Rosanna
3
Ringeisen, Petra
3
Sharp, Byron
3
Woisetschläger, David
3
Yadav, Rajan
3
Aaker, David A.
2
Afzal, Sarwat
2
Albrecht, Carmen-Maria
2
Allman, Helena F.
2
Ashill, Nicholas J.
2
Bacchiega, Emanuele
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European journal of marketing : EJM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
EconStor
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1
Consumer acceptance of brand extensions : is parental fit preeminent?
Miniard, Paul W.
;
Alvarez, Cecilia M. O.
;
Mohammed, …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 335-345
Persistent link: https://www.econbiz.de/10012288610
Saved in:
2
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
3
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
4
From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
Saved in:
5
Consumer responses to brand extensions: a comprehensive model
Martínez, Eva
;
Pina, José M.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
Saved in:
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