Consumer responses to brand extensions: a comprehensive model
Year of publication: |
2010
|
---|---|
Authors: | Martínez, Eva ; Pina, José M. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 7/8, p. 1182-1205
|
Subject: | Markenimage | Brand image | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Spanien | Spain |
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