//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~person:"Backhaus, Christof"
~person:"Carrillat, François A."
~person:"Dens, Nathalie"
~person:"Gürhan-Canli, Zeynep"
~person:"Hem, Leif E."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
20
Markentransfer
20
Brand image
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenimage
10
Brand management
9
Markenführung
9
Sponsoring
4
Sponsorship
4
Advertising effects
3
Brand
3
Markenartikel
3
New product development
3
Produktentwicklung
3
Werbewirkung
3
Advertising
2
Bewertung
2
Brand equity
2
Erfolgsfaktor
2
Evaluation
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Norway
2
Norwegen
2
Personal Computer
2
Personal computer
2
Strategic alliance
2
Strategische Allianz
2
Success factor
2
Werbung
2
Advertising planning
1
Analysis of variance
1
Belgien
1
Belgium
1
Brand architecture
1
Brand extensions
1
Confectionery
1
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Article
18
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
3
Book section
3
Graue Literatur
2
Non-commercial literature
2
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
19
German
1
Author
All
Backhaus, Christof
Carrillat, François A.
Dens, Nathalie
Gürhan-Canli, Zeynep
Hem, Leif E.
Völckner, Franziska
12
Sattler, Henrik
11
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dwivedi, Abhishek
5
Merrilees, Bill
5
Meyer, Frederik
5
Milberg, Sandra J.
5
Moorthy, Sridhar
5
Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Burmann, Christoph
4
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Aaker, David A.
3
Baumgarth, Carsten
3
Baumüller, Nicole
3
Bei, Lien-ti
3
Caravella, Mary
3
Cobbs, Joe
3
Dall'Olmo Riley, Francesca
3
Dawar, Niraj
3
Dawes, John
3
Dhar, Ravi
3
Dietert, Anna-Christina
3
more ...
less ...
Institution
All
Institut für Automobilwirtschaft und Industrielle Produktion
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Breaking new ground in theory and practice
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of marketing research : JMR
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The Routledge companion to contemporary brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
Sponsoringstudie 2012: wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinbsmarken profitieren können ; mit freundlicher Unterstützung von acurelis consulting, accur...
Woisetschläger, David
;
Backhaus, Christof
;
Dreisbach, Jan
-
2012
Hervorgehend aus der zentralen Bedeutung der Zielsetzung des Transfers von positiven Einstellungsmerkmalen auf die Sponsorenmarke widmet sich die Sponsoringstudie 2012 speziell den folgenden Fragestellungen: 1. Welche Potenziale bieten die Vereine ihren Sponsoren hinsichtlich eines positiven...
Persistent link: https://www.econbiz.de/10009721123
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
5
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
6
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
7
Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
Saved in:
8
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
9
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
10
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->