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source:"econis"
~person:"Backhaus, Christof"
~person:"Carrillat, François A."
~person:"Dhar, Ravi"
~person:"Hennig-Thurau, Thorsten"
~person:"Park, C. Whan"
~type:"article"
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Search: subject_exact:"Markentransfer"
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Brand extension
13
Markentransfer
13
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenimage
9
Brand management
6
Markenführung
6
Brand
4
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Film industry
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Brand extensions
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Backhaus, Christof
Carrillat, François A.
Dhar, Ravi
Hennig-Thurau, Thorsten
Park, C. Whan
Boisvert, Jean
10
Sattler, Henrik
9
Völckner, Franziska
9
Keller, Kevin Lane
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
5
Dens, Nathalie
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Dwivedi, Abhishek
5
Hem, Leif E.
5
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5
Milberg, Sandra J.
5
Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Walsh, Patrick
5
Gürhan-Canli, Zeynep
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Monga, Alokparna Basu
4
Wiedmann, Klaus-Peter
4
Bei, Lien-ti
3
Dall'Olmo Riley, Francesca
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Esch, Franz-Rudolf
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Faßnacht, Martin
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Joshi, Richa
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Mariadoss, Babu John
3
Mathur, Pragya
3
McCarthy, Michael S.
3
Park, Jungkun
3
Punyatoya, Plavini
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3
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Brand management ; Vol. 3
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of cultural economics
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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1
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
2
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
3
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
4
When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Bohnenkamp, Björn
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 15-41
Persistent link: https://www.econbiz.de/10011332888
Saved in:
5
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
6
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
7
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
8
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
9
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
10
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
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