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source:"econis"
~person:"Caravella, Mary"
~person:"Huber, Frank"
~person:"Merrilees, Bill"
~person:"Völckner, Franziska"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markentransfer"
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Brand extension
12
Markentransfer
12
Consumer behaviour
6
Konsumentenverhalten
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Brand image
5
Markenimage
5
Brand management
4
Erfolgsfaktor
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Caravella, Mary
Huber, Frank
Merrilees, Bill
Völckner, Franziska
Boisvert, Jean
10
Phau, Ian
6
Dwivedi, Abhishek
5
Pina, José M.
5
Sattler, Henrik
5
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5
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4
Dens, Nathalie
4
Hem, Leif E.
4
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4
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4
Bei, Lien-ti
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Dall'Olmo Riley, Francesca
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Faßnacht, Martin
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Veg-Sala, Nathalie
3
Wilson, Jonathan A. J.
3
Yadav, Rajan
3
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The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing
1
Journal of service research : JSR
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Saved in:
3
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
4
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
5
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
6
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
7
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
8
The impact of brand extension success drivers on brand extension price premiums
Sattler, Henrik
;
Völckner, Franziska
;
Riediger, Claudia
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 319-328
Persistent link: https://www.econbiz.de/10008810615
Saved in:
9
Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
Saved in:
10
Markentransfer: der Stand der Forschung
Völckner, Franziska
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10003442807
Saved in:
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