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source:"econis"
~person:"Deshpande, Gopikrishna"
~person:"Duchmann, Christian"
~subject:"Emotion"
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Journal of consumer behaviour : an international research review
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
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Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena
;
Deshpande, Gopikrishna
;
Kim, HyeJeong
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
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2
"Vermenschlichung" von Marken : neurowissenschaftliche Erklärungen für den Zusammenhang von anthropomorpher Gestaltung in der Markenpolitik und emotionaler Kundenbindung
Töpfer, Armin
;
Duchmann, Christian
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 167-181)
.
2010
Persistent link: https://www.econbiz.de/10003992371
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