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source:"econis"
~person:"Neslin, Scott A."
~person:"Palmatier, Robert W."
~person:"Piller, Frank T."
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Beziehungsmarketing
116
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116
Consumer behaviour
27
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27
Theorie
25
Theory
25
Mass production
21
Massenproduktion
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18
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16
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9
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Kundenorientierung
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relationship marketing
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Individualism
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Individualismus
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Neslin, Scott A.
Palmatier, Robert W.
Piller, Frank T.
Bruhn, Manfred
118
Homburg, Christian
110
Kumar, V.
80
Huber, Frank
56
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
47
Stauss, Bernd
44
Krafft, Manfred
43
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
35
Hippner, Hajo
33
Smith, Alan D.
33
Wiedmann, Klaus-Peter
33
Reichwald, Ralf
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Hadwich, Karsten
31
Mittal, Vikas
31
Thaichon, Park
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Evanschitzky, Heiner
30
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Matzler, Kurt
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Kleinaltenkamp, Michael
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
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Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
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Julius-Maximilians-Universität Würzburg / Lehrstuhl für Betriebswirtschaftslehre und Industriebetriebslehre
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12
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9
Journal of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Journal of international marketing
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Journal of retailing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business economics : JBE
2
Journal of marketing research : JMR
2
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2
MSI reports : working paper series
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Routledge studies in marketing
2
Springer eBook Collection / Business and Economics
2
21st century management ; 1
1
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier des Lehrstuhls für Industriebetriebswirtschaftslehre
1
Customer engagement marketing
1
Decision Engineering
1
Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
1
E-Business: Konfiguration und Koordination von Wertschöpfungsketten ; T. 2
1
Edward Elgar E-Book Archive
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
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From Little's law to marketing science : essays in honor of John D.C. Little
1
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Handbook of business-to-business marketing
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Handbook of marketing strategy
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Handbook of research on customer equity in marketing
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International Series in Quantitative Marketing
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International journal of technology management : IJTM
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International series in quantitative marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan
;
Kleer, Robin
;
Piller, Frank T.
- In:
Journal of business economics : JBE
91
(
2021
)
6
,
pp. 897-933
Persistent link: https://www.econbiz.de/10012617782
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
5
Essays on smart customization: towards a better understanding of the customer´s perspective on smart customization offers
Benade, Morgane Sophie
-
2018
Persistent link: https://www.econbiz.de/10012063903
Saved in:
6
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
7
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
8
Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance
Claro, Danny Pimentel
;
Ramos, Carla
;
Gonzalez, Gabriel R.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012288646
Saved in:
9
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
10
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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