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source:"econis"
~person:"Zaccour, Georges"
~subject:"Advertising"
~subject:"Pricing strategy"
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Search: subject_exact:"Distributionsweg"
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Advertising
Pricing strategy
Distribution channel
18
Vertriebsweg
18
Game theory
10
Preismanagement
10
Spieltheorie
10
Werbung
8
Theorie
7
Theory
7
Lieferkette
4
Marketing channels
4
Supply chain
4
Einzelhandel
3
Retail trade
3
Dynamic game
2
Dynamisches Spiel
2
Innovation diffusion
2
Innovationsdiffusion
2
Marketing
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Nash equilibrium
2
Nash-Gleichgewicht
2
Revenue-sharing contract
2
Vertical integration
2
01.09.1995
1
Advertising effects
1
Applied game theory
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Brand reputation
1
Business model
1
Co-op advertising programs
1
Consumer behaviour
1
Contingent products
1
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Article
11
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10
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10
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1
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English
14
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Zaccour, Georges
Karray, Salma
11
Martín Herrán, Guiomar
10
Taboubi, Sihem
8
Pei, Zhi
7
Yan, Ruiliang
7
Sigué, Simon Pierre
6
Cebollada, Javier
5
Chen, Jing
5
He, Xiuli
5
Jiang, Baojun
5
Jørgensen, Steffen
5
Carlton, Dennis W.
4
Chevalier, Judith A.
4
Ferrari, Stijn
4
Guo, Xiaolong
4
He, Yong
4
Ingene, Charles A.
4
Liang, Liang
4
Nalca, Arcan
4
Ozturk, O. Cem
4
Ray, Sourav
4
Reisinger, Markus
4
Verboven, Frank
4
Xie, Jinxing
4
Yang, Feng
4
Arce-Urriza, Marta
3
Ariga, Ken
3
Bergen, Mark E.
3
Cai, Gangshu
3
Chan, Tat
3
Chen, Bintong
3
Chen, Ting
3
Chintagunta, Pradeep K.
3
Feng, Bo
3
Gal-Or, Esther
3
Geng, Xianjun
3
Gurnani, Haresh
3
Heinzel, Joachim
3
Homburg, Christian
3
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Institution
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
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European journal of operational research : EJOR
4
Central European journal of operations research
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economics letters
1
International game theory review
1
International journal of production economics
1
Journal of economic dynamics & control
1
Journal of retailing
1
Lecture Notes in Economics and Mathematical Systems
1
Lecture notes in economics and mathematical systems : LNEMS
1
Les cahiers du GERAD
1
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ECONIS (ZBW)
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1
Pricing and unauthorized channel strategies for a global manufacturer considering import taxes
Yu, Xiaohui
;
Xiao, Tiaojun
;
Zaccour, Georges
-
2023
Persistent link: https://www.econbiz.de/10014312823
Saved in:
2
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
3
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
4
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
5
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
6
Which business model for e-book pricing?
Dantas, Danilo C.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Economics letters
125
(
2014
)
1
,
pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
Saved in:
7
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
8
Game-theory coordination mechanisms in distribution channels : integration and extensions for models without competition
Ingene, Charles A.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 476-496
Persistent link: https://www.econbiz.de/10009707159
Saved in:
9
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
10
Effectiveness of coop advertising programs in competitive distribution channels
Karray, Salma
;
Zaccour, Georges
- In:
International game theory review
9
(
2007
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10003522877
Saved in:
1
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