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source:"econis"
~subject:"Advertising effects"
~subject:"Kognition"
~subject:"Marketing management"
~type_genre:"Fallstudie"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
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Bundling im Marketing : Potentiale - Strategien - Käuferverhalten
Priemer, Verena M.
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2000
Persistent link: https://www.econbiz.de/10001401277
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