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source:"econis"
~subject:"Kognition"
~subject:"Marketing management"
~subject:"Perception"
~subject:"Theory"
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Search: subject_exact:"Psychology of advertising"
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Kognition
Marketing management
Perception
Theory
Werbepsychologie
1,091
Psychology of advertising
1,055
Consumer behaviour
431
Konsumentenverhalten
431
Werbewirkung
406
Advertising effects
395
Werbung
280
Advertising
254
Theorie
175
Deutschland
113
Brand management
111
Germany
111
Markenführung
111
Emotion
100
Markenimage
95
USA
89
Brand image
88
United States
88
Marketing
78
Marketingmanagement
67
Wahrnehmung
67
Experiment
53
Markenartikel
53
Brand
50
Internet marketing
48
Online-Marketing
48
Marktforschung
43
Market research
42
Verbraucherverhalten
39
Cognition
38
Werbeplanung
37
Advertising planning
36
Personality psychology
36
Persönlichkeitspsychologie
36
Psychologie
33
Neuromarketing
32
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138
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1
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German
163
English
133
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3
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2
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1
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Esch, Franz-Rudolf
8
Neumann, Peter
5
Felser, Georg
4
Gierl, Heribert
4
Hansen, Flemming
4
Mullainathan, Sendhil
4
Rosenstiel, Lutz von
4
Schwartzstein, Joshua
4
Shleifer, Andrei
4
Grunert, Klaus G.
3
Krishna, Aradhna
3
Kroeber-Riel, Werner
3
Martin, Kelly D.
3
Rempel, Jan Eric
3
Smith, N. Craig
3
Spence, Charles
3
Wiedmann, Klaus-Peter
3
Yilmaz, Recep
3
Balaji, M. S.
2
Baumann, Stefan
2
Behrens, Gerold
2
Bismarck, Wolf-Bertram von
2
Bohnsack, Ralf
2
Boztuğ, Yasemin
2
Chang, Chingching
2
Christensen, Sverre Riis
2
Dieterle, Gabriele S.
2
Du Plessis, Erik
2
Elder, Ryan S.
2
Eleftheriadou, Christina
2
Fischer, Alexander
2
Föll, Kerstin
2
Glogger, Anton
2
Hoffelt, Petra
2
Jaekel, Michael
2
Janiszewski, Chris
2
Javor, Andrija
2
Jha, Subhash
2
Kardes, Frank R.
2
Karmasin, Helene
2
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Institution
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Books on Demand GmbH <Norderstedt>
1
Deutsche Gesellschaft für Psychologie
1
Eric Cuvillier <Firma>
1
Groupe EIDOS
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Shaker Verlag
1
Springer Gabler <Firma>
1
Universität Mannheim
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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Published in...
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Europäische Hochschulschriften / 5
12
Psychology & marketing
8
Konsum und Verhalten
7
Berichte aus der Betriebswirtschaft
6
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Journal of advertising research
4
Marketing : ZFP ; journal of research and management
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Lehrbuch
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
The Sage handbook of advertising
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Analyse & Kritik : journal of philosophy and social theory
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Beiträge zum Produkt-Marketing
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbook of research on effective advertising strategies in the social media age
2
Handbook on brand and experience management
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
2
Marktpsychologie
2
Neue Ansätze in Markenforschung und Markenführung
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
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Source
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ECONIS (ZBW)
Showing
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305
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1
Persuasion in public communication campaigns : towards a more nuanced perspective on message strategies
Bünzli, Fabienne
-
2021
Persistent link: https://www.econbiz.de/10014365213
Saved in:
2
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
3
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
4
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
5
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
6
Visuals misleading consumers? : testing the visual superiority effect in advertising
Kim, Kyongseok
;
Kim, Hyang Sook
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
Saved in:
7
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
8
A review of sensory imagery for consumer psychology
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 293-315
Persistent link: https://www.econbiz.de/10013177902
Saved in:
9
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
10
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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